Transforming A Financial Company's Digital Presence

Products

Website and Mobile App

INDUSTRIES

Technologies

- Admin App: Front end - React JS
- User app: Front end - Razor
- Backend: .NET Core 5.0
- Database: MongoD

Overview

Our client, a prominent financial institution specializing in providing cash loans and installment loans for various products, sought to streamline its services and offer preferential interest rates to consumers across the nation. With a team of 45 staff members, over 750 tele-sales agents, and a million customers, Company’s Board of Directors is dedicated to digital transformation. They are overhauling a digital platform to reach diverse customer segments effectively, offering tailored loan rates and packages that resonate with specific customer groups to enhance customer retention rates.

How we help our client

To address our client’s needs, we initiated a comprehensive redesign of their existing application to create a more organized, user-friendly, and customizable platform tailored to specific customer demographics. Following the design phase, we embarked on the development phase, implementing a cutting-edge tech stack:

– Admin app: Front end – React.js

– User app: Front end – Razor

– Backend: .NET Core 5.0

– Database: MongoDB

Key features

‘The revamped product introduced a range of features aimed at enhancing user experience and facilitating financial interactions, including:

– Access to detailed bank information

– Convenient application processes for installment loans and cash loans

– Seamless creation of credit accounts

– Efficient loan registration and management capabilities

– User-friendly search functions to access and review loan information

– Access to investment information for informed decision-making

– Personalized marketing campaigns targeting specific customer segments based on criteria such as job roles, age, location, gender, and salary range

– Dynamic customization of layouts tailored to targeted customer groups to enhance conversion rates

– Comprehensive management tools for customer data, layouts, loan rates, articles, and reports

– Integration with core banking systems to retrieve customer loan information seamlessly

Following the successful redesign and launch, the website and mobile application achieved significant milestones:

– Improved availability and stability through automated scaling mechanisms

– Compliance with stringent data security standards such as PCI DSS and local regulations

– Timely deployment of the revamped website within three months, resulting in enhanced customer retention rates

– This project showcases our commitment to leveraging cutting-edge technologies to revolutionize financial services, providing clients with innovative solutions that drive operational efficiency and elevate customer satisfaction.